Brand Strategist And Business Owner Camila Straschnoy Shares Why Having A Clear Purpose Is Of Utmost Importance

  1. Can you define your purpose? How? If not, what do you feel you need to know to define it?
  2. How is your purpose connected to you and/or your brand’s or company’s story?
  3. How does that connection have a positive impact? If it doesn’t, how can you change that?
  4. How can you share your purpose in a way that will inspire your audience to trust and support your brand? (remember: action-led wins all the way!)

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