Starting From Just One Dime: Seth Kniep’s Story To Financial Freedom And Success

Paula Henderson
4 min readDec 8, 2020

Seth Kniep, co-founder of Just One Dime, tried living the American dream, only to realize he spent his days working to add to someone else’s bank account. Looking at him and his team now, as they manage $100 million in annual Amazon revenue, it seems impossible to imagine Seth as he started out: broke, and struggling to pay his monthly bills.

Seth began his career in Apple’s sales department where he outperformed his 800 colleagues. Despite this, he suffered through debt and having his card declined at the cash register. Determined to make a change, he worked harder to prove himself, earning himself an offer at a trillion dollar company as a manager for a tech support company across the US. Although this seemed like a step in the right direction, Seth quickly learned that his skills were not turning into money in his bank account.

“When I wanted to go on vacation I had to request it. If I wanted a day off with my kids, I had to earn it. If I went over my allotted time away, I got in trouble. The company owned me,” Seth recalls.

The last straw came when Seth was thrown under the bus by his own boss.

“I honored my corporate job from day one and often made more cash for them in one day than they paid me in an entire year. This didn’t bother me. But when I saw my honor sacrificed for the sake of company politics, my heart was already gone. I told my wife that night, “That’s it. I’m done. I don’t care how brutal or hellish the path may be. I’m building a new life for our family,” Seth says.

Soon after, inspiration struck. Seth noticed the coins sitting in his beat-up mini van’s ashtray. He picked up a dime and wondered how many times he would have to double it to reach $100,000. Grabbing a calculator, he discovered it was only twenty times: double a dime 20 times and it grows to $104,857.60.

“How ecommerce worked was still a big cloud in my head so I came up with this not-so-fun idea. I found a list of thousands of suppliers, chained myself to my desk, and refused to get up until I had called 70 of them. I asked them all the same thing: “What are the top products on the market today?” Within a few weeks the overwhelming winner was vapes and e-cigarettes,” Seth says.

Seth then found a supplier to dropship and launched Mountain Vapes. Sales began to come in, but slowly. To cover expenses, Seth began driving to Lyft and Uber. He dabbled in a plethora of other products, selling on eBay, Amazon, and Shopify.

“I got back up and kept going. Within 6 months of learning, trying, failing, and re-learning, my single dime had burst through the $100,000 goal. When my monthly income doubled what Apple paid me, I fired my boss. I broke through $1 million revenue on Amazon a few months later,” Seth recalls.

His life completely changed. Not because of the money, but because of the purpose, the joy, the feeling of building a dream together with his family.

“Perhaps the biggest drive was the sense of gratitude. I felt so much grace in my life, I was overwhelmed, and people sensed that and wanted it too. People who previously thought I was crazy started to ask me how I was doing it,” Seth says.

With overwhelming demand spreading, Seth began to charge for coaching. He boiled his teaching goals down to three main points: to be thorough, step-by-step, and holistic.

“A flame in my heart burned to teach entrepreneurs around the world how to build a new life that gave them freedom and margin to do the things they love with the people they love. Within our first year some of our students broke $100,000 a month. One year later, we celebrated our first student who became a millionaire,” Seth says.

Today, Seth and Just One Dime have trained many more millionaires, and countless others are doing $5,000, $50,000 or $500,000 a month. One of their students was recently offered $16.5 million from a major automotive car company for one of his patents, and today, Seth manages over 100 million in annual Amazon revenue for name brands and silent investors.

“If I could start with a single dime, so could you,” Seth says.

Want to grow your personal wealth and see how Seth and Just One Dime could help you? Check out their website to see all they have to offer.

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